A seasonal social series built around one product: a cropped teddy fleece jacket in oatmeal. The story follows the model from a studio portrait to an apple orchard. The jacket stays consistent across every shot it appears in.

Pairing the fleece with fresh-cut apples shows off its texture. A tight colour palette of oatmeal, charcoal, brown and muted red keeps the focus on the jacket. Soft light and film grain give the series a calm, lookbook feel.